The world is full of attempts at greatness that fell
short for one reason or another. It’s no secret that creating something great
takes the right combination of timing, motivation, and vision. Over the past several
months, we’ve been working to craft our own version of greatness for one of the
most celebrated trucks in the world.
When we last saw our 2011-2014 Ford F-150/2010-2014 Ford Raptor radiator, it was merely the shell of greatness. Our prototype was constructed and test-fit successfully, but we were still a few steps away from our goal of a radiator that lives up … Continue Reading ››
Becoming “the best” is hardly ever an easy task. Neil Armstrong didn’t just wake up one morning in his parents’ basement and decide to go for a stroll on the moon later that day. Reaching the top requires hard work and perseverance, and for automotive manufacturers it often requires walking a thin line between quality and cost. After all, if you build an incredible vehicle that performs and looks better than the rest, yet nobody can afford it, is it really the best? Over the past 44 years, the F-150 and its creators at Ford have been towing … Continue Reading ››
What does it take to make a great truck? For many, a
great truck needs to be reliable, capable, and affordable. It’s no coincidence
that Ford has been using that recipe for one of the best-selling trucks in the
world since 1975. The 2011-2014 F-150 is the epitome of what a great truck
should be. But even great vehicles age, and with age a key ingredient in that
recipe begins to decline: reliability.
One of the first systems to show its age in any vehicle
is often the cooling system, and the first component in the cooling system to
fail is often … Continue Reading ››