Auto shows, and specifically New York’s edition, tend to focus on the big reveals. What’s brand new? What haven’t the media and public seen before that they want to feast their eyes on? True, as stated in our last post, this year’s NYIAS did seem to lean more toward auto brands filling out their trim selections and … Continue Reading ››
The world is full of attempts at greatness that fell short for one reason or another. It’s no secret that creating something great takes the right combination of timing, motivation, and vision. Over the past several months, we’ve been working to craft our own version of greatness for one of the most celebrated trucks in the world.
When we … Continue Reading ››
Nothing says driving quite like New York City. The jams, the honking, the stop and go traffic all add up to one wild experience. Maybe more like a torture test, but you might not have fun doing it. Maybe I was a little off about NYC driving, but the Big Apple is an ideal meeting spot for … Continue Reading ››
The renowned landscape photographer Ansel Adams once said, “…I have found that every experience is a form of exploration.” Nearly a century after Adams began exploring the American West, Americans still love to explore, and no vehicle exemplifies the spirit of everyday exploration better than the Jeep Wrangler. Any Wrangler driver knows that embarking on an exploration is … Continue Reading ››
The time had come to put our engineer’s hard work to the test, a bench test to be specific. The bench test determines if our final transmission cooler will be a stacked-plate or tube-and-fin design. Given the fact that our cooler is over double the size of the stock cooler, we’re confident that either construction will cool … Continue Reading ››