A Cooler for Atlas - Transmission Cooler R&D, Part 2: Prototype

A Cooler for Atlas - Transmission Cooler R&D, Part 2: Prototype

This 2003-2009 Dodge Ram 5.9L/6.7L Cummins Transmission Cooler is now available! Click here to check it out!

From the outside, you wouldn't think that the modern pickup truck is exactly the evolution of Henry Ford's Model T. Under the surface however, you might find that the two are more related than they appear. The Model T was a car, built for the masses, designed to be affordable, approachable, and to get people where they wanted to go.

It didn't take long for Ford and other manufacturers to realize the potential of an affordable utility vehicle. A vehicle that helped them work, so that they could afford to go places in their car. Pickups have grown to sell almost twice as well as cars since the Model T "Runabout" was introduced in 1925, and it's hard to find a vehicle that can do as much as a pickup. For all the development that has happened in nearly a century, the pickup could still use some improvement to make it a better workhorse.

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